The word "inclusive" is as broad as it is long. It is interpreted differently from individual to individual. Evidently, it means "to include" in some respects. Beyond that, the meaning is very personal. During my Kinesiology undergraduate degree in the Winter of 2016, I took an adapted physical activity course, where I volunteered with the Easter Seals children's sledge hockey program. The Easter Seals organization made it so that inclusivity meant making the sport adaptable for all children that desired to engage in play. The experience truly changed how I view sports and exercise. The premise of exercise should be inclusive, regardless of someone's identity or capability.
In 2018 I started my first business, Inclusive Health and Fitness. Inclusive was chosen as the business name's focal point because I believe everyone can and should exercise. Furthermore, it carried the underlying significance of being an Indigenous business.
In 2021 my wife Dana, and I, started Inclusive Fitness. We provide fitness apparel and equipment. Some people have assumed that our name suggests we will have a clothing solution for everyone. While we wish this were the case, it is not a financially viable endeavor because of the way manufacturers price unpopular sizes. Instead, our name suggests that we will not discriminate. Also, we will strive to create accessible products by committing to free shipping and free drop-offs in nearby areas.
Our Inukshuk logo is a take on our Inuit ancestry. Inukshuks have many meanings, one of which is direction. Our ancestors carefully placed Inukshuks in areas so that the arm span would direct a traveler to civilization. The inukshuk resembles our business direction.
Our home province of Newfoundland and Labrador is facing a health care crisis. We have a quickly aging population and understaffed primary care centers. Additionally, we have an extremely high prevalence of obesity, diabetes, heart disease, and cancer. Exercise is a major piece of longevity and medicine for addressing most health conditions. We hope to spread the positive benefits associated with living an active lifestyle. We should normalize exercise and eliminate the stigma.
No matter where you are in your fitness journey, you are welcome in our circle. Thanks for being inclusive.
Best regards,
Garreth Kippenhuck, Co-owner of Inclusive Fitness Equipment and Apparel